StartRite is an innovative startup that allows couples to accept cash gifts in advance of their wedding to help cover wedding expenses. Like GoFundMe, but for weddings.

The challenge

Fun and approachable web design that would increase brand awareness and attract initial users to their MVP.

StartRite came to us with a clear purpose: To make it socially acceptable for couples to raise money to help start their married lives off right. In addition to changing perceptions and generating brand awareness, they needed the first iteration of their website to provide a secure platform for couples to create a campaign, share it with friends, and raise money.

  • Copywriting
  • Web Design
  • Web Development
  • Product Design
  • API Integrations
See the website in action.

Launch Site

The solution

A modern, visually stunning design with secure payments.

We worked with StartRite to create a fun and inviting website while adhering to existing brand styles. We brought the brand to life with attention-grabbing colours, custom illustrations, and an intuitive user flow. And, since a core function of the website was the ability to receive secure online payments and distribute funds, we integrated with WooCommerce, Stripe Connect, and WP Crowdfunding.

The result

A smartly planned and economical MVP.

As a brand new startup, StartRite is now testing product-market fit with their MVP. This small scale project with a clearly defined set of features has enabled StartRite to get to market and test their own hypotheses, leverage customer feedback, and prepare to scale.

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See how we crafted an edgy new brand and set the stage for a phased go-to-market strategy.
See how we helped drive +12% revenue growth in a single quarter.